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5 Ideas For Custom Monogrammed & Embroidered Gifts

Using monograms and embroidery on gifts has surged in popularity over the last few years, despite being in existence for centuries. Embroidery is a versatile style of decoration, whereas monograms are more often used to show ownership. In both circumstances, these make great gift ideas for any person in your life, regardless of age or gender. A general rule of thumb to remember is that all monograms can be embroidered, but not all embroidery can be monogrammed.

What are five ideas for these gifts that everyone will love – no matter the occasion?

The Monogrammed Tumbler

You can’t go wrong with a tumbler as a gift. The most popular varieties are insulated tumblers that are great for hot or cold drinks. The best tumblers for use are often made from 304-grade stainless steel and constructed to be sweat-free. Tumblers are often best paired with vinyl transfers.

The type of vinyl used can vary in color and pattern. Still, in most circumstances, initial monograms are used on tumblers. These can range from a single letter to a three-letter pattern to represent the first letters of the first, middle, and last name.

Many people choose the monogrammed tumbler as a gift because it is gender-neutral and is a practical gift with functionality.

Messenger/Laptop Bag

A great gift for any adult or teenager in your life is a messenger/laptop bag that is personalized. If you have ever taken your laptop to the library and laid your bag down, you run the risk of someone else having the same bag. How awkward would it be to walk away with the same messenger/laptop bag?

These embroidery types can be used to monogram a bag or even for decorative designs and company logos. Gifting a messenger/laptop bag to the technologically advanced teen or adult in your life can help them keep track of their computer. Your gift will always stand out among the crowd, and the recipient will thank you!

Beach Towel

How many times have you gone to the pool or the beach and lost your towel? When you give a personalized beach towel gift, your recipient is less likely to lose their towel in a public place. A lot of towels look the same. Most major retailers have the same towels on the shelves, so it is easy to grab the wrong one off a public-shared lawn chair.

Whether choosing the classic three-initial monogram or an embroidered first or last name, the towel is likely safe unless someone has the same name. You might even like this gift so much that you buy one for everyone in your family, too!

Coats and Jackets

A timeless gift to give, especially during the colder holidays, are coats and jackets. These can be great for little kids who habitually take their coats off whenever the need arises. Plus, kid’s coats are quite often found in mass quantities in the same classroom. When you give the gift of a coat or jacket with a name embroidered, a child is less likely to end up bringing home the wrong coat.

For those older gift recipients in your life, personalized coats and jackets are timeless pieces and often last longer than those bought from a retailer. Not because they are made of any better quality, but because it means more to them.

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Social Media and the Self-Employed

Self-employed and home-based business owners continue to debate the value of social media. While there’s no doubt that there are benefits to listing your business on social media, it is equally important to avoid the time-wasting mistakes.

A strong business platform ensures every facet of your business venture is efficient and effective. Scheduling social media is a valuable aspect of building your business platform. What is a platform? Picture building an outdoor band stage in the middle of an empty field – there is a lot of thought and planning to design just the right stage. How much weight will it carry and how large will it be? Then there’s the cost of supplies, services and skills that you may have to acquire or outsource. When you are finally able to stand on that stage, you test it and find it is solid – it doesn’t shake around underneath you and you don’t have to go back and fix mistakes. Your platform is everything that makes it go. Now you can leap forward to the next level of your business plan.

There are plenty of dangers that can lurk unseen when it comes to using social media and we cover a lot of those in Purple Snowflake Marketing. For instance: the mistake of becoming buried in entertaining and educational posts and videos. Blurring the lines between personal entertainment and business activities can waste a lot of precious time.

Business owners need to take a good look at who the prospective client is. Having this information on hand will help you decide on visual design, color, imagery, the social media outlets you might use as well as the actual content. It is best to determine, from the very start, what your purpose is in using any particular social media outlet. You might use Facebook differently than Instagram, for instance.

When signing up for an account on any social media outlet, pay attention to the profile where you can post additional imagery, color scheme or your logo. Review your profiles annually at the very least. You want the information to be up-to-date, easy to find, attractive to clients and reflect your purpose for being there. You also want to avoid looking stale, out of date or no longer in business.

Personal social media should be viewed as separate. During business hours it is vital that you don’t even look at your personal pages or respond to messages from them. It is the same as chatting on the phone to your girlfriend all day at work – Don’t do it! Staff should be trained with this in mind, and if they post for the business it should be through the business accounts – not their personal accounts.

Avoid mixing personal with business on any level, unless the topic pertains to the business, its policy, mission or staff. Business media should not feature your personal activities, personal opinions, political views, cute and silly videos, or pictures of you on vacation, your children or family. Remember the purpose for the social media aspects of the business platform is to attract and interact with business clients and networks.

That being said, people who have connected with you on social media are there because they enjoy reading your posts and browsing helpful videos. They certainly don’t want to see fluff that wastes their time, inappropriate content or to be ‘sold to’ all the time either. Finding a good balance as to where and when you sell to the audience is very important.

Be sure your (and your employee’s) personal online presence is not offensive to clients either. If your staff is listed on your website and someone checks them out only to find that their Facebook page reveals troubling images, it can (and will) affect your business.

People also want to be listened to – so invite them to share their opinions and suggestions on your posts or to reach out to you via a private message. Your response to their feedback gives them a sense of being respected, recognized and appreciated.

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Niche Business Marketing – How to Do It

Starting up a business is an easy job to do, but making it successful is challenging, especially when you’re competing against several business rivals. In that case, targeting a niche market is perhaps the most successful idea you can work on.

To succeed in your business, you first need to determine the market and identify the customers you’re going to target. This is what all the businessmen do. Usually, they target a large group of people with various demographics.

However, a niche market is a defined group of people that have ‘particular’ needs. By keeping in view those specific needs, you operate your business to render the products or services that meet their demands. You deal in those special products or services which mainstream businesses have overlooked.

For instance, many shoe brands provide a vast variety of shoes. But, if your business deals in providing shoes for people with plantar fasciitis, you are targeting a niche; a specific segment of the market. This is what a niche market is.

Coming to the niche business marketing, it is specializing in one area of business while targeting a specific segment of the market.

You Must Know Your Target Niche Market Inside Out

Determining your niche market is crucial for operating your business. It not only helps you to set and expand your marketing budget but also give you a clear insight into where to advertise. Further, it makes you stand out above your competitors.

For selecting a niche, you need to think about what you are best at. So, you will have enough knowledge regarding the product or service you will be dealing in. To make it clearer, let’s take some ideas you can work on to run your niche business.

Today, many people demand diet foods such as gluten-free, low-calorie, organic or vegans. However, they rarely find it in eateries. If they find their diet food online, they prefer to buy it online rather than preparing it at home. This is because it is more convenient for them.

Similarly, certain people hardly get their size in apparel stores. Therefore, offering plus-sized and petite clothing to these potential customers will not be a bad idea for your niche business.

Niche Marketing

Before getting down to the nitty-gritty of niche marketing, let’s talk about some businesses dealing in niche markets. Lefty’s, based in San Francisco, is a store that sells school stationery, gardening tools, kitchen goods and a lot more. What’s the best part? All their products are specialized for left-handers! Furthermore, they also offer customized gifts for the lefties in your life.

Furthermore, Vermont Wooden Toys are known to offer their specialty; handcrafted toys. Based in the Green Mountain State, the business is owned by a proprietor Ron Voake. People buy his products because of certain values- dedication, love, and craftsmanship. They place their orders on the website or over phone calls.

In the same way, you need to practice several marketing strategies to make the best use of your business. Take a look for a few niche business marketing tips here.

User-Generated Content

The era when company ads would persuade people to buy a product is long gone. Today, they usually look for experiences. They go online and search for user-generated content before purchasing a particular product.

User-generated content works in two ways; advertises your brand for free, and increases your credibility. And what’s more? It brings new customers to you. To have a better understanding, you can study previous success stories of other brands that implemented the UGC strategy.

Advertising Platforms You Need To Leverage

As niche marketing isn’t regular marketing, you need to pinpoint specific platforms for advertising your product. Promoting your niche business on social platforms such as Facebook or Twitter isn’t a bad idea. However, the thing is these platforms are already over-populated with other business rivals hence leading to high-competition.

In that case, you can limit your promotion and brand visibility to specific demographics on these platforms to reach out to your targeted customers. No matter what tactic you choose, make sure to reach your niche market cost-effectively.

Partnering With Other Services

To reach out your business goals, develop a kind of service that not only offers a great product to your customers but also give them a fantastic experience. You can do this by providing additional services such as product delivery.

However, niche businesses are small, and therefore it can be costly for you to offer extra services to your customers. For this, you can team up with other service providers to cater to your customers in a better way.

Marketing Offline

It is crucial to determine your customers’ preferences and priorities to run your business. Well, you are required to market your product offline for two reasons. First, your targeted segment may not be tech-savvy enough to leverage internet access. Second, your customers might want to make their orders offline, depending on your product nature.

Furthermore, there are many ideas to market your product offline while adopting cost-effective methods. For instance, you can distribute your brand’s promotional materials such as business cards, coupons or pamphlets in any local events. This will boost the physical connection between potential customers and your brand.

Leveraging Influencers

To operate a niche business, you must first figure out your customers’ niche interests. Once you are done with it, look for the Instagram influencers who appeal your target segment and have a large number of followers. Approach them. Send a few of your products for free and ask for a shoutout in return. This won’t only help you in increasing your audience but also builds trust about your brand.

Segmented Marketing

Well, targeting a specific segment of the market for your niche business isn’t enough. You’ll have to gather and evaluate data on their demographics, values, and interests. Then, you further segment it and approach each group within your targeted niche. In this way, you’re able to engage with your niche market. Doing so will help you to maximize your business.

Conclusion

As compared to other businesses that target a wide audience with unspecific interests, a niche business focuses on the particular needs of a determined group of people. However, if you want your business to be flourished, you need to identify your niche market first.

While focusing on your specific customers, there are plenty of strategies you can adopt to achieve your business goals. By implementing the tactics mentioned above, you’ll be able to maintain your budgets and maximize your business.

In addition to that, you can also employ other strategies or new ways to promote your business. No matter what strategies you’re working in with, the main thing you have to keep in focus is your customers’ interests. It will surely help you adopt the right tactics for your business, increase profits and raise brand awareness.

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6 Mind Blowing Things That Makes A Mastermind Entrepreneur Stand Out From The Rest

In the entrepreneurship world there are only two types of entrepreneurs and they are the mastermind entrepreneurs and the amateur entrepreneurs.

Who is a mastermind entrepreneur? A mastermind entrepreneur is a person that knows why he or she is being called a mastermind entrepreneur, there are the ones that knows how to drive a complex scheme also they are the successful entrepreneurs in the entrepreneurship world.

Who is an amateur entrepreneur? An amateur entrepreneur is one who doesn’t know why they are called entrepreneur. They are the ones who does not know how to drive complex scheme also they are the ones who are not successful.

Now the question I’m going to ask you is, where do you belong? You as an entrepreneur must know where your level fits in because if you don’t know, you are just wasting your time in the entrepreneurship world.

An entrepreneur should know why they are in the game also they should always know what they need. Like they say “As you lay your bed, that’s how you lie on it” how do you choose to lay your bed, do you choose to lay it in a mastermind entrepreneur way or in an amateur entrepreneur way?

Things that make a mastermind entrepreneur stand out from an amateur entrepreneur are highlighted below:

They are ready to face challenges:
You might be wondering if a mastermind entrepreneur doesn’t face any challenges at all, yes they do but what makes them stand out is that they are always ready to face their challenges. They know the step to take in other to tackle their challenges; they see their challenges as success and not as defeat. But amateur entrepreneurs are always scared of challenges, they don’t know how to go about it, whenever they face any challenge they prefer to put on the spirit of failure, because they believe that they can’t overcome the spirit of challenges.

They take their business serious:
When it comes to the taking of business serious you will always find a mastermind entrepreneur there. A mastermind entrepreneur are always taking their business serious, they are ready to go to any length in other to make their business become successful. They don’t joke with the idea of taking their business as their second wife or husband simply because they know what they want and they know why they are in the game. But an amateur entrepreneur will never do that, they believe that they will succeed if they want to succeed and being successful is not by hard work. They just don’t want to get out of their comfort zone for once.

They aim high and set achievable goals:
No matter the condition they are, they are always aiming high and setting achievable goals, they don’t believe in impossibilities. They believe that nothing is impossible in this world. Nothing is impossible in this world, if you truly believe. Amateur entrepreneurs aim less and they don’t set an achievable goals, they just don’t have the believe that they can make things happen; I mean they don’t believe that things are possible.

They know how to manage risk:
Ability to manage risk is one of the factors that makes a mastermind entrepreneur become successful.A mastermind entrepreneur knows how to manage risk; they know what it means to take risk. While an amateur entrepreneur doesn’t know how to manage risk, they don’t even want to hear the world risk they are always looking for a way to skip the name called RISK.

They posses the skills:
Mastermind entrepreneurs posses the skills, they are not lame. They know the importance of possessing the skills. For an entrepreneur to be among the mastermind entrepreneurs, he or she must posses the skills, it’s only an amateur entrepreneur that don’t know the usefulness of the skills and why they should posses it. Skills like time management skill, creativity skill, leadership skill etc.

They are passionate:
Mastermind entrepreneurs are always passionate, they love what they do, and they go into a field that suits their interest that’s why they keep dwelling on the mountain top. Amateur entrepreneurs are the ones that are not passionate about what they are doing. They are just doing it due to imitation or just for the sake of doing it, which is not supposed to be.

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Mold Removal – The Green Way

Molds are both a help and a pain in the neck. Outdoors, they play a huge part in the decomposition process which ensures order in the ecosystem. Indoors however, they can cause destruction making home mold removal a needed process to keep home structure intact and the indoor environment free of health risks.

Mold growth in your house can bring two generalized negative effects. One is structural damage and the other, health-related problems. Only through safe mold removal can these two effects be prevented. And what’s required is not just an average process but an effective one implemented as soon as it is needed.

The structural damage of indoor molds can range from mild to extreme. Often, the extent of the damage is dependent on how early the mold growth is detected. The sooner it is confirmed, the quicker can its victim be saved, whether that would be an item or a room in your house.

On the other hand, the health effects of mold infestation can also vary in extremity. It can be less threatening as allergy or can be as chronic and serious as lung bleeding. No matter how intense are the effects though, only mold cleaning can be of help to minimize them

However, all mold removal means, at some point, uses chemicals to make the process effective. Sure, they can be a very big aide. In a way though, they also help in polluting the environment.

One specific example to which chemicals can take part in removing molds is through the use of mold removal products. The use of those chemically-enhanced mold removers can leave toxic imprints to the environment. They may really remove molds but with a price that is as dangerous as molds themselves.

To solve that problem, why not use mold products that are organic? With them, you can implement a truly safe mold removal process for both you and the environment. In a way, going for natural mold removal makes the whole mold cleaning process fulfill what it is really half-made for which is the preservation of health.

Apart from the safe completion of the process, as been mentioned, the green way of mold cleaning has another good benefit. That benefit is the added aide to protecting the environment. Since natural mold products are of lesser chemicals, they release lesser pollutants to the environment.

If you look at it the other way, the use of natural mold removal product indoors brings a part of nature back to nature and in a means closest to being natural. And since molds are ubiquitous and hard to completely eliminate, the use of chemicals to get rid of them is almost inevitable. With natural mold removers, you can at least minimize the chemicals involved in the process.

In conclusion, mold infestation is a very destructive home incident. Though outdoor molds are good in the ecosystem, indoor molds on the hand can bring risks to both your house and your health. To make matters worse, chemicals is often involved in mold removal at a certain point. With natural mold removal however, the process can be made safe to both the environment and your health without sacrificing its effectiveness.

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SEO Services

Professional SEO services can lift your site above your competitors. According to SEO experts, they help business owners deliver their sites to top rank search engines. They ensure that the site has a unique setting that attracts Internet users. Search engine optimization experts apply the newest analytics service, which has a positive impact on a website. SEO companies are facing great competition in the SEO field. However, they introduce guaranteed SEO services to cope with the competition.

These SEO companies have a strategy requiring clients to pay the major search engines (including Google and Yahoo) for monthly website maintenance. However, the company has guaranteed SEO services, where clients do not pay maintenance for that month.

Google has remained top, since they have accurate methods and algorithms that deliver credible results to the searchers. However, Google has made it difficult for web developers to use optimization tricks in manipulating search engines. This is why SEO companies have the guaranteed SEO money refund.

SEO companies ensure that guaranteed SEO services include the Google’s webmaster guidelines. Webmaster guidelines boost website rank and search activity. The services clients get from SEO experts are like marathons. However, clients should be aware that SEO tricks can have a great impact on a website and damage it-which is why they have to use the legitimate SEO strategies in order to receive impressive results.

Although one may read a lot about the search engine ranking, no search engine optimization company can ensure that his or her site will get the first page in Google or Yahoo search engine results. Despite this, SEO companies have guaranteed SEO services and it is great when one signs with Google. The fact remains that SEO services assure clients that even if the site will not rank among the top search engines, the money will not be a waste because of the refund.

Many webmasters are confused when hiring a search engine optimization SEO expert. Although SEO experts are believed to save time and improve webmaster sites through SEO strategies, they can also frustrate webmasters. Thus, webmasters must investigate the pros and cons of SEO services. The major tasks of the SEO experts are:

– Ensure that the site is well reviewed in the content or structure
– Provide Search engine optimization SEO advice on website development like use of JavaScript and web hosting
– Develop website content using SEO services
– Provide online business improvement campaigns
– Target keyword research
– Offer SEO training

However, the webmasters can grasp search engine optimization SEO through websites. They will understand the benefits of hiring an SEO expert and what to expect from one.

It is clear that when webmasters hire a search engine optimization SEO expert, they stand a better chance of maximizing their SEO services. When they want to start a new site it is good to look for web developers who have web design talent. The web developer will ensure that a webmaster’s site reaches the top search engine ranking like Google or Yahoo. The web developer also assists in improving an existing site.

However, webmasters have to ask several questions about search engine optimization SEO including:

1. Do they have previous examples and testimonies from past clients?
2. Do they follow the guidelines from the Google webmaster?
3. Do they implement the SEO Internet marketing services to improve online business?
4. Do they have experience in the webmaster’s industry?
5. Do they have knowledge of the webmaster’s country/city?
6. Do they have experience in developing sites for international companies?
7. What are the best SEO techniques to implement on the webmaster’s site?
8. How long has the SEO expert been in web design?
9. Does the SEO expert have good communication skills when making changes on the client’s site?

Although the SEO experts provide great SEO services to their clients, there are a few who ruin the web design industry through their greed in marketing efforts and manipulate search engine rank. If search engine optimization SEO does not involve ethical practices, the site may have low visibility on Google or even be removed from the Google index.

SEO and social media marketing ensure that one’s site has the best SEO Internet marketing, which means that their company can remain competitive in the online market. All the individual has to do is transition in their online business.

SEO Internet marketing has major components, which develop the website traffic, and top search engine rankings. However, webmasters should be aware that these components are not easy to get. They must apply formulas and SEO strategies to produce effective results. There are many websites providing pertinent information about SEO and online marketing, and you can learn from them.

If one’s business does not have SEO Internet marketing strategies, he or she will need help from SEO experts. They will have to find SEO expert websites, who will help the business owner’s site have many customers in online marketing. The obligation of SEO experts is to create exposure to businesses. They focus on SEO Internet marketing goals and provide top search engine rank like Google and Yahoo. However, to accomplish all this, web developers use SEO custom services, which have long-lasting SEO Google rank.

SEO companies ensure that your site has all the SEO Internet marketing such as business improvement, localized product sales, high quality online generation and the rest. Webmasters are guaranteed to remain competitive in the online business if they stick with SEO experts. They will have all they need to ensure business success.

Business owners who do have a business website lose massive amounts of money from online marketing. They should know that SEO Internet marketing mandates a business website, since it is a necessary online marketing tool. A website or blog is same as news ads, letterheads, or the yellow pages. However, the website must be user-friendly and just as advertisement is important, the SEO website is the same.

It is true that 44% of small businesses do not have a website or blog. They are unable to reach 73% of Internet users each day. If your company has a website, customers can research the latest products the business owner’s company offers. SEO Internet marketing can help any company through their site to sell products. All businesses should have their own website, including companies using websites provided by insurance.

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When To Write A Press Release And How To Get It Published

A press release is more than an announcement about what is happening in your business. It is a sales tool, and works especially well if there is a newsworthy story behind it.

You can write your release as if you’re an outside reporter, provide some good quotes and information from top movers and shakers either within your company, customers, or field. Then you need to figure out who to send it to in order to make it worthwhile.

The set-up of a press release is standard throughout the industry. You must write it this way in order for any news organization to take it seriously.

Headline

There is a right way and a wrong way to write a headline for a press release. They need to be in bold font, with the first word capitalized, carry the right keywords, and grab the attention of your audience as well as the gatekeeper.

Body Copy

You have to put the name of the city and state, as well as the date, on the first line. Then include an attention-grabbing first sentence that leads the reader to want to read more about the story. You want to avoid using filler words and make the body copy as compact as possible. State only facts, and save the smoke and fluff for other marketing copy.

Who, What, When, Why, Where and How

As you write, try to answer the five w’s and the h too. This will help you keep your copy short and to the point. You want to put the most newsworthy information at the front and at the end of the press release.

Make It Press Ready

Remember that no one is going to edit your content for you. It needs to be ready to print and be edited. Double check your spelling and fact check the information you include.

Give Them More

At the end you can include links or even a QR code that directs people to more information about your event or business. Providing that little bit of extra information can be the difference of getting your press release published or not.

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How to Excel at Engagement-Based Email Marketing

Ways to Improve Your Email Marketing Campaigns

I’m sure you’ve signed up for digital newsletters in the past. Thinking back, do you remember what made you engage with a company’s eNewsletter?

Chances are, it was one of these three reasons:

1. To get info on sales and discounts.

2. To be entertained.

3. To learn something valuable.

Engagement-based email marketing relates to how your subscribers interact with your eNewsletter. Once they’ve opened it up, you still need to wow them with your content.

So this week, I’m sharing 8 ways to improve email engagement, from subject lines to segmentation.

1. Grab them with a great subject line.

As someone scans their inbox, they’re likely to see a number of promotional subject lines. You don’t have much time or space to convince them to open yours.

You want to pique someone’s curiosity by offering them a short and sweet description of what they can expect. “Short and sweet” is key here, especially because around 42% of people are opening newsletters on mobile, which means a much smaller screen.

Whether it’s a massive clearance sale or must-have advice, create a sense of urgency and excitement around whatever you’re offering.

2. Always give people something of value.

Yes, you want to convert subscribers into paying customers, but you don’t do that by stuffing your newsletter full of random promotions or links to products.

Aim for a story, not a sales pitch. Start with a personal intro to help your readers get to know you, whether it’s your recent accomplishment or happiness around the holidays.

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How To Market Your Business Website

When you build a website, you have very powerful marketing collateral that you can use to get more business than you ever thought possible.

It doesn’t matter if you have a bricks-and-mortar business or a completely online business here’s how to market your business website, both online and offline.

Blogging Content

The more relevant content in the form of blogs you can put on your website, the more traffic you’ll get to your website. You don’t want the content to go up all at once. You want it to go a little at a time so that the search engines grab it, and so that you get a steady trickle of traffic every day.

Social Media Networks

When you write a blog post or add any content to your site, let people know on all your social media networks about the new content. Try to make each update to social media slightly unique so that it doesn’t look like just the same thing all the time. Each network has its own unique appearance and personality. Just match your blurbs with each network.

QR Codes

These are those funny square things that you can use your smartphone to take a picture of and grab the information. A QR code can take your customer or contact to a newsletter sign-up page or just your webpage. It’s up to you.

Pay Per Click

All search engines, plus most social media networks, allow you to do some form of pay-per-click marketing. The easiest and best one to use is Facebook. You can design an advertisement and target it in the minutest way possible to get the most convertible clicks.

SEO

Search engine optimization should be your first go-to marketing method for your website. SEO involves ensuring that you have the right content on your site, using the right keywords and in the right order for the best results. SEO also happens off your website and is called off-page SEO. This means that you find ways to produce material that provides a link back to your website.

Sponsorships

Locally and internationally there are always sponsorship opportunities available where you can help put on an event, support a charity, or combine resources with other businesses offering complementary items to your audience. The end result is more traffic to your website.

Marketing your business website is an important part of having a business. If you want people to find out about your business, the website is essential.

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How to Make a Million Dollars

What’s essential before your business can grow to the next level

I’m sure you’ve seen the headlines:

“5 Steps to Creating a Million-Dollar Business”

“How to Make a Million Dollars in 30 Days”

or how about

“How to Make a Million Dollars Online in 2 Minutes” (Yes, this is a YouTube video title!)

What comes to mind when you see those headlines? Are they true, or a bunch of hogwash?

What if I told you both would be correct?

Now before you hit the delete or back button, hear me out.

Ever since COVID-19 hit, I’ve been doing a lot of self-discovery work. I’ve read Vishen Lakhiani (founder of Mindvalley) books and taken his Be Extraordinary program, I attended a Mindset Retreat and have learned a lot about my personality type through Dressing Your Truth to name a few.

Through all of this deep dive work, I have received a lot of clarity and “aha” moments-especially with this whole concept of reaching multi-million-dollar success.

And just so you know, one of the features that my particular personality type has (Type 4 if you follow Carol Tuttle), is to share the knowledge I receive and believe in. It’s in my DNA, so I can’t help it!

Let’s get back to having a million-dollar business…

The good news: it is achievable.

The disappointing news: It requires either a helluva lot of hard work and luck, or a lot of soul searching and mindset shifts.

Yes. I know. I said the “mindset” word.

It’s been around for a long time.

Preached by many coaches, Law of Attraction gurus and so on.

Are you open to hearing more on why this term keeps showing up when talking about success? Great, keep reading.

Let me ask you in the context of your business:

• Have you ever said to yourself you can’t afford something your business could really need and benefit from?

• Have you ever considered taking a program, getting more education, or signing up for a high-level mastermind and immediately shut down the idea once you knew the cost?

• How about when you first started your business? Did you try to do everything yourself in efforts to save money and/or not have to spend any money to get started?

• Have you ever hit a roadblock in your business that caused you to want to shut down all together or go back to doing something that was more familiar?

The odds are you have experienced this more than once. Probably many times. Heck, I know I do! Just the other day I saw a promotion for a high-end business-business event I thought would be perfect to attend… until I saw the price tag that is.