In addition, a manufacturer of machinery parts could have 3 types of target buyers like a distributor, purchasing agent and maintenance manager. Every persona has his/her own educational background in terms of machinery parts and has different reasons for buying when they land on a manufacturing company’s website.
Know the Goals they want their Website to Accomplish
When they have determined their buyer personas, they should know what they want their website to achieve.
Their goal may be to create an eCommerce site to allow therm to sell their products and/or services online. Or else, they may aim to educate prospective customers about their business, products and/or services and make them fill-out a quote request.