Remember Hurricane Katrina? Or Tsunami? It demonstrates how powerful a blog can be. People weren’t visiting the news site to look for the story, they refer to blogs. From the time it headed towards the Northern Gulf Coast to information about missing relative s, news spread much faster and almost real-time.
That’s community and citizen journalisms. In fact, newspapers realized the power of blogs and started blogs about the incident.
Before a blog, news is nothing new at all. Often you have to wait 12-24 hours before you get the scope on the newspapers. Television is faster, but by no means provide as much insight as you could get directly from everyone who cares to share.
The moment there is something interesting posted on the blog, other bloggers and news consumers can track it and get the scope at the same time. Bloggers who find the news worthy will share it with others.
News spread virally this way. Everyone can be a journalist. Everyone’s voice is worth listening, if s/he has important message to deliver. If someone complains about a company’s customer service, the company would better respond, or their reputation may be at stake if that news spreads online.
This is exactly what happened to Dell a few years back. It is very hard or impossible to recover after that. Or they may not recover completely at all.
This is made possible thanks to the blog. Now people could start a blog and get published instantly. Their voices are heard. There is no need to learn html. Sure, you must know some basics to be able to format the post, but now you can use the html editor to do it for you.
If you can use email you can blog. If you can format a document in a word processing software, you can format a blog.
Of course, with this change, there is also consequences. Because getting your content online becomes so easy, people think everything should be that way. Since then, marketers come up with ideas to flood the search engines with junk to get free traffic. They publish low quality content