Energy Drinks, Are They For You? A Product Review of the More Popular Drinks

Energy drinks are soft drinks advertised as providing energy to improve physical activity of the drinker, as compared to a typical drink. They are typically attractive to young people. Energy drinks are not necessarily bad for you, but they shouldn’t be seen as “natural alternatives” either. Energy drinks to some people may seem like just a drink to quench your thirst every now and then but in actual fact energy drinks are extremely powerful and if too much has been ingested it can speed up your heart rate and leave your blood pressure sky high, which may result in heart palpitations.

Red Bull

Red Bull was created by Dietrich Mateschitz, an Austrian who adapted the energy drink from a Thai beverage called Krating Daeng, a popular drink with rickshaw drivers in Thailand. Red Bull remains the top name in energy drinks to this day, with global sales estimated at about $2 billion annually. Red Bull is the dominant brand in the US after its introduction in 1997, with a market share of approximately 47%. Red Bull currently spends about 30 percent of its revenue on marketing, compared to Coca- Cola, which spends a mere 9 percent. Red Bull was introduced to Europe in 1987 and to the United States in 1997. Red Bull’s infamous ingredient is not from a bull’s semen or urine as reputed by urban legend, but rather, an amino acid, taurine, that was first discovered in bulls. This product is also banned in Denmark. Red Bull may be the best selling energy drink in the United States, but it isn’t so popular in other countries. It contains as much caffeine as two cans of Coke or Pepsi. Red Bull contains sugars, 80 mg of caffeine (for the 8 ounce can.


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