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When To Write A Press Release And How To Get It Published

A press release is more than an announcement about what is happening in your business. It is a sales tool, and works especially well if there is a newsworthy story behind it.

You can write your release as if you’re an outside reporter, provide some good quotes and information from top movers and shakers either within your company, customers, or field. Then you need to figure out who to send it to in order to make it worthwhile.

The set-up of a press release is standard throughout the industry. You must write it this way in order for any news organization to take it seriously.

Headline

There is a right way and a wrong way to write a headline for a press release. They need to be in bold font, with the first word capitalized, carry the right keywords, and grab the attention of your audience as well as the gatekeeper.

Body Copy

You have to put the name of the city and state, as well as the date, on the first line. Then include an attention-grabbing first sentence that leads the reader to want to read more about the story. You want to avoid using filler words and make the body copy as compact as possible. State only facts, and save the smoke and fluff for other marketing copy.

Who, What, When, Why, Where and How

As you write, try to answer the five w’s and the h too. This will help you keep your copy short and to the point. You want to put the most newsworthy information at the front and at the end of the press release.

Make It Press Ready

Remember that no one is going to edit your content for you. It needs to be ready to print and be edited. Double check your spelling and fact check the information you include.

Give Them More

At the end you can include links or even a QR code that directs people to more information about your event or business. Providing that little bit of extra information can be the difference of getting your press release published or not.

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How to Excel at Engagement-Based Email Marketing

Ways to Improve Your Email Marketing Campaigns

I’m sure you’ve signed up for digital newsletters in the past. Thinking back, do you remember what made you engage with a company’s eNewsletter?

Chances are, it was one of these three reasons:

1. To get info on sales and discounts.

2. To be entertained.

3. To learn something valuable.

Engagement-based email marketing relates to how your subscribers interact with your eNewsletter. Once they’ve opened it up, you still need to wow them with your content.

So this week, I’m sharing 8 ways to improve email engagement, from subject lines to segmentation.

1. Grab them with a great subject line.

As someone scans their inbox, they’re likely to see a number of promotional subject lines. You don’t have much time or space to convince them to open yours.

You want to pique someone’s curiosity by offering them a short and sweet description of what they can expect. “Short and sweet” is key here, especially because around 42% of people are opening newsletters on mobile, which means a much smaller screen.

Whether it’s a massive clearance sale or must-have advice, create a sense of urgency and excitement around whatever you’re offering.

2. Always give people something of value.

Yes, you want to convert subscribers into paying customers, but you don’t do that by stuffing your newsletter full of random promotions or links to products.

Aim for a story, not a sales pitch. Start with a personal intro to help your readers get to know you, whether it’s your recent accomplishment or happiness around the holidays.

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How To Market Your Business Website

When you build a website, you have very powerful marketing collateral that you can use to get more business than you ever thought possible.

It doesn’t matter if you have a bricks-and-mortar business or a completely online business here’s how to market your business website, both online and offline.

Blogging Content

The more relevant content in the form of blogs you can put on your website, the more traffic you’ll get to your website. You don’t want the content to go up all at once. You want it to go a little at a time so that the search engines grab it, and so that you get a steady trickle of traffic every day.

Social Media Networks

When you write a blog post or add any content to your site, let people know on all your social media networks about the new content. Try to make each update to social media slightly unique so that it doesn’t look like just the same thing all the time. Each network has its own unique appearance and personality. Just match your blurbs with each network.

QR Codes

These are those funny square things that you can use your smartphone to take a picture of and grab the information. A QR code can take your customer or contact to a newsletter sign-up page or just your webpage. It’s up to you.

Pay Per Click

All search engines, plus most social media networks, allow you to do some form of pay-per-click marketing. The easiest and best one to use is Facebook. You can design an advertisement and target it in the minutest way possible to get the most convertible clicks.

SEO

Search engine optimization should be your first go-to marketing method for your website. SEO involves ensuring that you have the right content on your site, using the right keywords and in the right order for the best results. SEO also happens off your website and is called off-page SEO. This means that you find ways to produce material that provides a link back to your website.

Sponsorships

Locally and internationally there are always sponsorship opportunities available where you can help put on an event, support a charity, or combine resources with other businesses offering complementary items to your audience. The end result is more traffic to your website.

Marketing your business website is an important part of having a business. If you want people to find out about your business, the website is essential.

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How to Make a Million Dollars

What’s essential before your business can grow to the next level

I’m sure you’ve seen the headlines:

“5 Steps to Creating a Million-Dollar Business”

“How to Make a Million Dollars in 30 Days”

or how about

“How to Make a Million Dollars Online in 2 Minutes” (Yes, this is a YouTube video title!)

What comes to mind when you see those headlines? Are they true, or a bunch of hogwash?

What if I told you both would be correct?

Now before you hit the delete or back button, hear me out.

Ever since COVID-19 hit, I’ve been doing a lot of self-discovery work. I’ve read Vishen Lakhiani (founder of Mindvalley) books and taken his Be Extraordinary program, I attended a Mindset Retreat and have learned a lot about my personality type through Dressing Your Truth to name a few.

Through all of this deep dive work, I have received a lot of clarity and “aha” moments-especially with this whole concept of reaching multi-million-dollar success.

And just so you know, one of the features that my particular personality type has (Type 4 if you follow Carol Tuttle), is to share the knowledge I receive and believe in. It’s in my DNA, so I can’t help it!

Let’s get back to having a million-dollar business…

The good news: it is achievable.

The disappointing news: It requires either a helluva lot of hard work and luck, or a lot of soul searching and mindset shifts.

Yes. I know. I said the “mindset” word.

It’s been around for a long time.

Preached by many coaches, Law of Attraction gurus and so on.

Are you open to hearing more on why this term keeps showing up when talking about success? Great, keep reading.

Let me ask you in the context of your business:

• Have you ever said to yourself you can’t afford something your business could really need and benefit from?

• Have you ever considered taking a program, getting more education, or signing up for a high-level mastermind and immediately shut down the idea once you knew the cost?

• How about when you first started your business? Did you try to do everything yourself in efforts to save money and/or not have to spend any money to get started?

• Have you ever hit a roadblock in your business that caused you to want to shut down all together or go back to doing something that was more familiar?

The odds are you have experienced this more than once. Probably many times. Heck, I know I do! Just the other day I saw a promotion for a high-end business-business event I thought would be perfect to attend… until I saw the price tag that is.

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How to Choose the Right Styling Tools

Different hairstyles are achievable nowadays. The use of different styling tools made that possible. You do not need to go to a hair studio to have your hair done. All you need is the right thermal device that will help you have the kind of hairstyle you want.

The hairstyling tools available today are very overwhelming. If you are not familiar with these types of tools, it will be confusing for you to purchase one. Here are a few tips on how to purchase the right type of device.

The first thing that you need to consider is the frequency of use. If you only intend to use it during special occasions, you can do away with metal plates. However, you have to use protective products when using this type of device because they can really damage your hair when handled improperly.

You also have to consider the type of hair you have. Normal hair can afford to use cheaper types of hair devices as long as they apply protective creams or sprays. However, if you can, do purchase those with high quality. If your hair type is more delicate and prone to damage, it is a must that you invest in high quality tools. Go for professional hair straighteners or professional curling irons. This will ensure that the results of your styling are pleasant.

If you plan to purchase one styling tool to straighten and curl your hair, purchase a one-inch flat iron. You can use this to have a perfect straight hair and you can use the same to create curls and waves too. This is very light and easy to use; this will enable you to finish doing your hair without tiring your arm.

Another thing that you need to consider is the length of your hair. If you plan to buy two different tools, one for curling and the other for straightening, check the length of your hair. The longer your hair is, the wider the plates of your hair straightener should be. Wider plates let you finish the process faster. This is also good news for your hair because it means that you do not have to expose your hair to heat longer.

In terms of curling irons, the choice depends on the size of curls you want to create. If smaller curls are more attractive for you, then choose the curling irons whose rods have small diameters. If you want larger curls, choose those with larger diameters.

Styling your hair is fun. It gives you the chance to reinvent yourself. What is great about hairstyling today is that you do not have to pay someone to do it for you. All you need are blow dryers, professional hair straighteners, and good curling irons. However, choosing the right tools for your hair is often difficult. In order to do these successfully, think of how often you are going to use it. Consider your hair type as well. Certain types of hair can get away with using cheap devices but others cannot. Lastly, consider the length of your hair or the types of curls you want to have.

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How To Build Network Marketing Business With Facebook Live

Are you currently building your network marketing business?

If you are reading this article, probably you are a seasoned network builder or someone new in multi-level marketing (MLM) and looking for ideas to create awareness for your business online.

In this article, I will share with you how I use social media tools to create awareness and interest for the product in my business.

As an added advantage, the process also helps my business associate generate leads for her network marketing business.

The tool that I use to grow my MLM business is Facebook Live streaming.

Unforeseen life challenges

On the first weekend of September 2020, I went to my ex-colleague’s wife’s house with the intention of doing a Facebook Live interview with her.

Her name is Sandy C and she has just recently signed up as one of my business associate.

She got into network marketing after seeing my success in the business on Facebook and she also wanted to build an additional income source for herself and her family.

Here’s her story.

Sandy C works in a travel baggage manufacturing company in Kuala Lumpur.

Six month after the first Movement Control Order (MCO) in Malaysia back in March 2020, Sandy’s boss sent out a company wide memo.

The company is in financial trouble and may not be able to meet payroll.

Due to the nationwide lockdown, the travel industry is on standstill.

Since the company makes travel baggage, sales have dropped sharply and the company is not able to sustain itself anymore.

Sandy and all her colleagues were given 2 options.

They can either resign or take a half month compulsory no pay leave and stay employed with the company.

Fearing not able to find another job if she were to resign, Sandy took the second option.

She works only 2 weeks in a month and effectively her income was cut by half.

Because Sandy has a young daughter at home, she was looking for a back up plan for herself and her family.

That was why Sandy reached out to me.

Facebook Live beginner

Sandy joined my network marketing team a few months ago.

When she signed up, she actually bought a few of the company’s product for herself and her daughter.

A couple of weeks ago, I met up with Sandy at her house. She mentioned that she and her daughter have had good experience using the product.

It seems her daughter bout of cough has lessen after she started taking the supplement product.

These are excellent testimonials and I wanted to immediately do a Facebook Live interview with her.

However, Sandy declined saying she is camera shy and she wouldn’t know what to say.

I encouraged her to try and yet she still decline.

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6 Design Principles To Build Your Sign Around

Every sign has a goal.

Custom Real estate for sale signs, open house signs, custom yard signs, banners, truck door magnetic signage-they all have goals.

The goal may not always be what’s achieved, but the sign has a goal.

How can you guarantee your sign achieves the right goal?

That’s easy.

You start with proper sign strategy. Then you build the sign around 6 key design principles.

Developing Proper Sign Strategy

It’s often hard translating a visual idea into a sign. That’s where your design strategy comes in. To develop a good sign strategy, ask yourself three questions:

  1. What are you trying to do?
  2. Who is your target audience?
  3. What’s the signage key goal?

These questions may seem rather simple. But answering them is the key to developing a proper sign strategy.

Once you’ve developed your strategy, apply the following 6 design principles to create a sign that makes people stop and act.

Six Design Principles

When designing your sign keep these 6 principles in mind no matter what your goal:

  • Size matters when it comes to signage. If it’s too big, it can overpower people. If it’s too small, it can “underwhelm” people. Give your sign the proper size.
  • Your real estate for sale signage must say something. But it can’t say too much. The fewer words the better, with 3 to 5 words the key to readability.
  • Use adjectives that reflect your goal. Then pick a typeface that fits the occasion. Once the font is selected check everything-spelling, capitalization, and punctuation.
  • Watch your images. Designers often use logos, pictures, and illustrations at the expense of good sign design. Images can elevate a boring design but only when used effectively.
  • White space is critical to good real estate sign design. The right amount of white space contributes to quick readability. Leave 30 or 40 percent of your sign white space.
  • Color is critical. It keys memory recall. It stimulates the sense. And it conveys a message like nothing else. But it isn’t easy to select. Choose colors carefully when designing your custom estate for sale sign. Make sure they’re appropriate for your message.

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Why Should I Use An Infographic To Sell My House?

Generally speaking, an infographic refers to the visual representation of a data set. In its usual form, we can see many of them containing facts based on figures or statistics. Yet, some of them can also convey a story or message based on graphic data. In the world of real estate, such information graphics are becoming popular tools to sell homes. And if you are thinking of selling your house, here are the top reasons why you should also use some infographics.

It allows you to turn facts about your house into entertaining form.

With the use of available facts about your house, you can combine this vital information with your creative designs to persuade home hunters to see your house and eventually buy it. The colors, pictures, and other visual elements will help turn your texts and numbers more appealing and eye-catching. Infographics can help your advertisement escape a boring state.

It can help you show pertinent and unique information.

By using infographics, you can present unique information about your house which in turn can prove to be valuable sets of data. For instance, you can tell how many typhoons and earthquakes the house had hurdled without incurring significant damages. Try to merge the information with the graphics in a way that they will not only showcase creativity and artistry. Impress your target market with the kind of information you are presenting.

It is attention-grabbing.

With all the colors, pictures, and information used on your infographic – do you know that it can become attention-grabbing. Imagine yourself being the recipient of your own house for sale graphic advertisement. Wouldn’t you stare at the computer screen when you receive it in your inbox or perhaps when you see it in your social media account? Wouldn’t you take some time to look or scan what is it about when it’s on a flyer or on a piece of bond paper? Taking advantage of more retention through the use of combined textual and visual information, you are actually using the infographic for your target buyers to know even just a single fact about the house you are selling.

It is easier to understand and remember.

Compared with other forms of advertisement, infographics are much easier to understand. The conciseness of the information presented makes them easier to remember too. Take the instance of this article. While some of you will read this in its full context, some information presented herewith can be easily forgotten. But when the context of this article is presented in an information graphic, more points will be retained on your mind.

Now, are you still thinking of selling your house. Take the advantages that come with the use of infographics. If by any chance you want to seek professional help, your local real estate agent cannot only help you design a wonderful information graphic advertisement. He or she can also help you identify which facts to present to effectively persuade home buyers to make their offer.

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Tips for Real Estate Marketing Newsletters

What’s happening on your real estate beat? Did you make a note of it? Great! It’s another excellent idea for your newsletter.

A real estate marketing newsletter is an opportunity for you to be in regular contact with past and current clients, and introduce yourself to future clients. But for your newsletters to be a valuable marketing tool, they have to serve a purpose for your readership. Let’s look at some strategies for your newsletter.

Supporting your marketing campaign

Real estate marketing specialists recommend that you have a clear strategy for your newsletter marketing campaign before you start writing.

  • Target market – identify who you are trying to stay in contact with. One newsletter can’t serve many markets.
  • Paper vs email – your format decision may be determined by your budget. Both paper and email newsletters have their merits and challenges:

This is a budget-friendly option for communicating with clients but you should consider what clients will best be served with this format.

NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is to provide content that is engaging to your readership. But when writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

  • Topical interest – write about what interests your clients. Your email may also provide excellent subject lines and topic material.
  • Customize-include local topics like area schools’ high state exams results, new business and shop openings.
  • Real estate news – include the latest data on interest rate trends, home values, neighborhood statistics.
  • Listing posts – include a few listings that would be of interest to your prospects. Be sure to include a link of the listings back to your website.
  • Tips – offer some help tips like simple projects that can boost curb appeal, keep the drains clean, etc.
  • For fun – include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
  • CAT – a call to action should be included to invite readers to contact you for some reason like a free home value consultation, comment on your newsletter, or to watch a video on your website.

Effective value

This newsletter is from you but it isn’t about you. It should be:

  • Informative, something your readers will look forward to reading with every new edition.
  • Attractively and professionally presented.
  • Easy to read and in a friendly and conversational tone, as if you were speaking directly to your readers.
  • Proof read for correct spelling, grammar, and punctuation.

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Agents Find Content For Social Media Marketing?

It’s Monday morning, you’re staring blankly at your computer screen as you try to write you social media posts for the week. What should you post? A cat meme? Another inspirational quote? A link to your MLS listing?

Marketing messages should be consistent across all marketing channels. So instead of stressing out about creating brand new content for social media, simply look at the marketing you are already doing and find easy ways to optimize it for social media. Did you recently send a direct mail campaign? Do you send a weekly enewsletter? Are you running an ad in the local paper? All of these marketing pieces can provide great material for a social media post. By keeping your messages consistent across all channels, you create brand consistency which helps build brand recognition and trust.

Below are some common printed and mailed pieces that real estate agents use on a regular basis and suggestions on how to put these pieces on digital channels.

Open House Invitation

Create an event through your Facebook page to invite your followers to an open house. Then post a link to that event on Twitter, Google+ and LinkedIn. During the Open House, be sure to encourage people to follow you on social media.

Just Listed or Just Sold Postcard

Use the exact same pictures and messaging from the postcard to create a blog post. Then share a link to that blog post your social networks. Engage with your followers by asking them which room is their favorite or have them guess how much they think the house was sold for.

Property Flyer

Select one or two of the best photo from the flyer and put them on Instagram. Include a brief description (2-3 sentences) and some hashtags to make your photo more easily found by people who aren’t following you yet.

Testimonials

In the experience section of LinkedIn you can upload a digital version of testimonials from clients in document and video form. You can also connect with past clients and ask them to leave you reviews directly on LinkedIn.

Trifold Agent Brochure

Nearly every social media site has space for a bio, or an “about me” section. Instead of writing a brand new bio for each one, take the text from your brochure or listing presentation and modify it for each social network.