Every sign has a goal.
Custom Real estate for sale signs, open house signs, custom yard signs, banners, truck door magnetic signage-they all have goals.
The goal may not always be what’s achieved, but the sign has a goal.
How can you guarantee your sign achieves the right goal?
You start with proper sign strategy. Then you build the sign around 6 key design principles.
Developing Proper Sign Strategy
It’s often hard translating a visual idea into a sign. That’s where your design strategy comes in. To develop a good sign strategy, ask yourself three questions:
- What are you trying to do?
- Who is your target audience?
- What’s the signage key goal?
These questions may seem rather simple. But answering them is the key to developing a proper sign strategy.
Once you’ve developed your strategy, apply the following 6 design principles to create a sign that makes people stop and act.
Six Design Principles
When designing your sign keep these 6 principles in mind no matter what your goal:
- Size matters when it comes to signage. If it’s too big, it can overpower people. If it’s too small, it can “underwhelm” people. Give your sign the proper size.
- Your real estate for sale signage must say something. But it can’t say too much. The fewer words the better, with 3 to 5 words the key to readability.
- Use adjectives that reflect your goal. Then pick a typeface that fits the occasion. Once the font is selected check everything-spelling, capitalization, and punctuation.
- Watch your images. Designers often use logos, pictures, and illustrations at the expense of good sign design. Images can elevate a boring design but only when used effectively.
- White space is critical to good real estate sign design. The right amount of white space contributes to quick readability. Leave 30 or 40 percent of your sign white space.
- Color is critical. It keys memory recall. It stimulates the sense. And it conveys a message like nothing else. But it isn’t easy to select. Choose colors carefully when designing your custom estate for sale sign. Make sure they’re appropriate for your message.