Any article you write should have benefit and value for your readers. Articles should solve a problem, offer a solution, save money or give details on how to do any of the aforementioned situations.
When you write an article, write it as if you are talking to someone you know on the telephone. Present the information in a straightforward manner and style. Be factual, yet clear and you will create a viral marketing web.
You should also be familiar with your audience. A good practice is to outline what you want to write about before you write it. Your finished product will always be much better than whatever your outline is.
Ostensibly, your readers will become return visitors and soon customers if your articles are factual, well researched, and helpful. A good practice is to make sure your articles contain the information your readers are looking for.
Keep this in mind: the more you are involved and interested in a subject, the easier it will be to write about it. Your knowledge and enthusiasm will make up for any ‘technical’ writing weaknesses you may have.
A well written marketing article will present you as an expert on that subject. As long as you provide valuable content to your readers, you will build a relationship. It creates a viral marketing strategy (another search engine optimization tool) when people share your writing.
In addition, you are practicing link building each time another webmaster publishes one of your articles.
Try submitting your articles to an article directory. Or if you are not that comfortable with writing, you can use other articles for free. Try it out, let me know what happens.