“This is a fashion week with a cause” as declared by Mr. Yudhajit Dutta, organizer of the fashion extravaganza called Kolkata fashion and lifestyle week (KFLW). This year the event will have a different story to tell. The most happening fashion and lifestyle week this year has come up with a unique theme and a purpose. Truly the Kolkata fashion and lifestyle week has been responsible both as a platform for Indian fashion trends to project Kolkata as the next fashion capital of India and as an organization for spreading eco-consciousness amongst people.
Eco fashion theme of Kolkata fashion and lifestyle week
The year 2010 has been recognized as the UN year of biodiversity. The world is facing an urgent urge to save biodiversity and to preserve our ecology from destruction. Kolkata fashion and lifestyle week thus, has decided to redefine fashion with stylized clothing in natural fibers like jute, cotton, silk and bamboo. With natural fabrics and dyes to set the ramp on fire with its beauty and originality, it is speculated that this fashion and lifestyle week will successfully set eco-fashion trends for the future India. The Kolkata fashion week salutes the weavers and weaves of Bengal and celebrates the traditional fabrics worn here. Participating designers at Kolkata fashion and lifestyle week are expected to create marvels out of natural fabrics, fibers and dyes.